{"id":26906,"date":"2020-10-21T10:21:50","date_gmt":"2020-10-21T09:21:50","guid":{"rendered":"https:/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//stptrans.com/da/wp-json/wp/v2/posts/26906//?p=26906"},"modified":"2020-10-21T15:57:10","modified_gmt":"2020-10-21T14:57:10","slug":"lokaliseringens-rolle-i-globale-markedsfoeringskampagner","status":"publish","type":"post","link":"https:/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//stptrans.com/da/wp-json/wp/v2/posts/26906//da/da/wp-json/wp/v2/posts/26906//lokaliseringens-rolle-i-globale-markedsfoeringskampagner/da/wp-json/wp/v2/posts/26906//","title":{"rendered":"Lokaliseringens rolle i globale markedsf/da/wp-json/wp/v2/posts/26906/u00f8rings&shy;kampagner"},"content":{"rendered":"<p>I internettets og de sociale mediers tidsalder, hvor generationer er vokset op med Google-s/da/wp-json/wp/v2/posts/26906/u00f8gninger og onlinereklamer, kan brands ikke slippe afsted med at bruge arkivbilleder og standardiserede budskaber. Moderne markedsf/da/wp-json/wp/v2/posts/26906/u00f8ring er lig med personalisering, men hvad betyder det egentlig?</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<p>Markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringseksperter ved, at globale markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringskampagner skal tilpasses, s/da/wp-json/wp/v2/posts/26906/u00e5 hver kunde f/da/wp-json/wp/v2/posts/26906/u00e5r fornemmelsen af, at brandet henvender sig til dem p/da/wp-json/wp/v2/posts/26906/u00e5 deres eget sprog, men hvordan kan vi skabe personaliseret indhold i et globalt omfang? Skal vi bare overs/da/wp-json/wp/v2/posts/26906/u00e6tte et budskab til hundredvis af sprog og lade det v/da/wp-json/wp/v2/posts/26906/u00e6re godt nok?</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<p>Det korte svar er nej. Overs/da/wp-json/wp/v2/posts/26906/u00e6ttelse er ikke nok. I stedet er lokalisering /da/wp-json/wp/v2/posts/26906/u2013 defineret som tilpasning af indhold til et specifikt marked /da/wp-json/wp/v2/posts/26906/u2013 den proces, der b/da/wp-json/wp/v2/posts/26906/u00f8r udg/da/wp-json/wp/v2/posts/26906/u00f8re fundamentet i enhver global markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringskampagne, hvis indholdet skal v/da/wp-json/wp/v2/posts/26906/u00e6re tilstr/da/wp-json/wp/v2/posts/26906/u00e6kkeligt mangfoldigt til at omfatte forskellige v/da/wp-json/wp/v2/posts/26906/u00e6rdier, livsstile og etniciteter. S/da/wp-json/wp/v2/posts/26906/u00e5dan forholder det sig dog ofte ikke.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<h2><strong>Lokalisering og global markedsf/da/wp-json/wp/v2/posts/26906/u00f8ring h/da/wp-json/wp/v2/posts/26906/u00e6nger n/da/wp-json/wp/v2/posts/26906/u00f8je sammen</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h2>/da/wp-json/wp/v2/posts/26906/n<p>Mange globale markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringskampagner overser lokaliseringsprocessen og koncentrerer sig i stedet om overs/da/wp-json/wp/v2/posts/26906/u00e6ttelse, hvilket ofte udskydes og anses for at v/da/wp-json/wp/v2/posts/26906/u00e6re uv/da/wp-json/wp/v2/posts/26906/u00e6sentligt. Generelt er dette ikke den /da/wp-json/wp/v2/posts/26906/u201cofficielle/da/wp-json/wp/v2/posts/26906/u201d indstilling, da ingen har lyst til /da/wp-json/wp/v2/posts/26906/u00e5bent at indr/da/wp-json/wp/v2/posts/26906/u00f8mme, at en s/da/wp-json/wp/v2/posts/26906/u00e5 afg/da/wp-json/wp/v2/posts/26906/u00f8rende del af kampagnen tilsides/da/wp-json/wp/v2/posts/26906/u00e6ttes, men handlingerne taler for sig selv. Sprogmedarbejdere arbejder under tidspres, og budgetterne er stramme. Overs/da/wp-json/wp/v2/posts/26906/u00e6ttelse kan i mange tilf/da/wp-json/wp/v2/posts/26906/u00e6lde sammenlignes med en eftertanke: Den implementeres p/da/wp-json/wp/v2/posts/26906/u00e5 et senere stadie, ofte lige f/da/wp-json/wp/v2/posts/26906/u00f8r en kampagne lanceres.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<p>/da/wp-json/wp/v2/posts/26906/u00c5rsagen til dette er, at overs/da/wp-json/wp/v2/posts/26906/u00e6ttelse anses for blot at v/da/wp-json/wp/v2/posts/26906/u00e6re en overf/da/wp-json/wp/v2/posts/26906/u00f8rsel af ord fra /da/wp-json/wp/v2/posts/26906/u00e9t sprog til et andet, som om kultur intet har at g/da/wp-json/wp/v2/posts/26906/u00f8re med processen. Begrebet /da/wp-json/wp/v2/posts/26906/u201clokalisering/da/wp-json/wp/v2/posts/26906/u201d bruges derfor til at fremh/da/wp-json/wp/v2/posts/26906/u00e6ve den bredere kontekst, der skal overvejes, hvis en kampagne skal kunne levere den /da/wp-json/wp/v2/posts/26906/u00f8nskede kundeinteraktion og de forventede salgsresultater.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<p>Lokalisering og overs/da/wp-json/wp/v2/posts/26906/u00e6ttelse tager h/da/wp-json/wp/v2/posts/26906/u00f8jde for kultur. Lokalisering kan ikke udf/da/wp-json/wp/v2/posts/26906/u00f8res uden interkulturelle kompetencer, fordi kultur former vores opfattelse af virkeligheden, s/da/wp-json/wp/v2/posts/26906/u00e5 alt indhold skal henvende sig til individer som kulturelle v/da/wp-json/wp/v2/posts/26906/u00e6sner. Ved at prioritere lokalisering fra starten bliver m/da/wp-json/wp/v2/posts/26906/u00e5lene for globale markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringskampagner lettere at n/da/wp-json/wp/v2/posts/26906/u00e5.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<h2><strong>Fordele ved lokalisering som et middel til global markedsf/da/wp-json/wp/v2/posts/26906/u00f8ring</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h2>/da/wp-json/wp/v2/posts/26906/n<h3><strong>V/da/wp-json/wp/v2/posts/26906/u00e6kst</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h3>/da/wp-json/wp/v2/posts/26906/n<ul>/da/wp-json/wp/v2/posts/26906/n<li>Lokalisering kan udvide dit brands r/da/wp-json/wp/v2/posts/26906/u00e6kkevidde og kendskabsgrad samt tilbyde fordele i forhold til s/da/wp-json/wp/v2/posts/26906/u00f8gemaskineoptimering (SEO).</da/wp-json/wp/v2/posts/26906//li>/da/wp-json/wp/v2/posts/26906/n<li>Lokaliserede markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringsstrategier hj/da/wp-json/wp/v2/posts/26906/u00e6lper brands med at l/da/wp-json/wp/v2/posts/26906/u00f8se udfordringer i forbindelse med etablering p/da/wp-json/wp/v2/posts/26906/u00e5 nye markeder, f.eks. kundeloyalitet og stordriftsfordele.</da/wp-json/wp/v2/posts/26906//li>/da/wp-json/wp/v2/posts/26906/n</da/wp-json/wp/v2/posts/26906//ul>/da/wp-json/wp/v2/posts/26906/n<h3><strong>Forbindelser</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h3>/da/wp-json/wp/v2/posts/26906/n<ul>/da/wp-json/wp/v2/posts/26906/n<li>Lokalisering skaber personlige forbindelser til brugere og forbrugere, idet det hj/da/wp-json/wp/v2/posts/26906/u00e6lper med at menneskeligg/da/wp-json/wp/v2/posts/26906/u00f8re dit brand.</da/wp-json/wp/v2/posts/26906//li>/da/wp-json/wp/v2/posts/26906/n<li>Det /da/wp-json/wp/v2/posts/26906/u00f8ger ogs/da/wp-json/wp/v2/posts/26906/u00e5 interaktionsniveauet hos eksisterende kunder.</da/wp-json/wp/v2/posts/26906//li>/da/wp-json/wp/v2/posts/26906/n<li>Lokalisering signalerer respekt for lokale kulturer og v/da/wp-json/wp/v2/posts/26906/u00e6rdier, da det anerkender dem og fors/da/wp-json/wp/v2/posts/26906/u00f8ger at tilpasse i stedet for at p/da/wp-json/wp/v2/posts/26906/u00e5tvinge indholdet.</da/wp-json/wp/v2/posts/26906//li>/da/wp-json/wp/v2/posts/26906/n</da/wp-json/wp/v2/posts/26906//ul>/da/wp-json/wp/v2/posts/26906/n<h3><strong>/da/wp-json/wp/v2/posts/26906/u00d8get fortjeneste</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h3>/da/wp-json/wp/v2/posts/26906/n<ul>/da/wp-json/wp/v2/posts/26906/n<li>Lokalisering kan g/da/wp-json/wp/v2/posts/26906/u00f8re markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringsinvesteringer mere omkostningseffektive og /da/wp-json/wp/v2/posts/26906/u00f8ge sandsynligheden for salg af dine varer og tjenester.</da/wp-json/wp/v2/posts/26906//li>/da/wp-json/wp/v2/posts/26906/n<li>Slutteligt sk/da/wp-json/wp/v2/posts/26906/u00e6rer lokaliseret indhold ned p/da/wp-json/wp/v2/posts/26906/u00e5 omkostninger forbundet med kundesupport ved at tilbyde relevant materiale, som kunderne kan forst/da/wp-json/wp/v2/posts/26906/u00e5.</da/wp-json/wp/v2/posts/26906//li>/da/wp-json/wp/v2/posts/26906/n</da/wp-json/wp/v2/posts/26906//ul>/da/wp-json/wp/v2/posts/26906/n<p>Hvis man udf/da/wp-json/wp/v2/posts/26906/u00f8rer det rigtigt, kan lokalisering bestemt blive en organisk v/da/wp-json/wp/v2/posts/26906/u00e6kststrategi. Hvis man udf/da/wp-json/wp/v2/posts/26906/u00f8rer det forkert, kan det betyde omfattende omkostninger. Hvilke lokaliseringsmuligheder kan s/da/wp-json/wp/v2/posts/26906/u00e5 hj/da/wp-json/wp/v2/posts/26906/u00e6lpe globale markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringskampagner med at drage fordel af denne proces?</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<h2><strong>Lokaliseringsmuligheder for globale markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringseksperter</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h2>/da/wp-json/wp/v2/posts/26906/n<p>For at finde den lokaliseringsstrategi, der passer bedst til dine m/da/wp-json/wp/v2/posts/26906/u00e5l og forventninger, skal du f/da/wp-json/wp/v2/posts/26906/u00f8rst fastsl/da/wp-json/wp/v2/posts/26906/u00e5 dine forskellige teksters indflydelsesgrad. Er indholdet indflydelsesrigt, s/da/wp-json/wp/v2/posts/26906/u00e5som et slogan, eller er indholdet mindre vigtigt, s/da/wp-json/wp/v2/posts/26906/u00e5som bed/da/wp-json/wp/v2/posts/26906/u00f8mmelser til en onlineplatform? Med forst/da/wp-json/wp/v2/posts/26906/u00e5else for at forskellige typer indhold kr/da/wp-json/wp/v2/posts/26906/u00e6ver forskellige strategier, kan du spare tid og hj/da/wp-json/wp/v2/posts/26906/u00e6lpe din sprogtjenesteleverand/da/wp-json/wp/v2/posts/26906/u00f8r med at fordele arbejdsindsatserne korrekt.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<p><a href=/da/wp-json/wp/v2/posts/26906/"https:/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//stptrans.com/da/wp-json/wp/v2/posts/26906//wp-content/da/wp-json/wp/v2/posts/26906//uploads/da/wp-json/wp/v2/posts/26906//2020/da/wp-json/wp/v2/posts/26906//10/da/wp-json/wp/v2/posts/26906//spectrum-da-2.svg/da/wp-json/wp/v2/posts/26906/"><img decoding=/da/wp-json/wp/v2/posts/26906/"async/da/wp-json/wp/v2/posts/26906/" class=/da/wp-json/wp/v2/posts/26906/"alignleft size-full wp-image-26939 lazyload/da/wp-json/wp/v2/posts/26906/" data-src=/da/wp-json/wp/v2/posts/26906/"https:/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//stptrans.com/da/wp-json/wp/v2/posts/26906//wp-content/da/wp-json/wp/v2/posts/26906//uploads/da/wp-json/wp/v2/posts/26906//2020/da/wp-json/wp/v2/posts/26906//10/da/wp-json/wp/v2/posts/26906//spectrum-da-2.svg/da/wp-json/wp/v2/posts/26906/" alt=/da/wp-json/wp/v2/posts/26906/"/da/wp-json/wp/v2/posts/26906/" src=/da/wp-json/wp/v2/posts/26906/"data:image/da/wp-json/wp/v2/posts/26906//svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//></da/wp-json/wp/v2/posts/26906//a></da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<h3><strong>Markedsspecifik tekstforfatning</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h3>/da/wp-json/wp/v2/posts/26906/n<p>Vi har talt om personalisering, s/da/wp-json/wp/v2/posts/26906/u00e5 vi ved, hvor bydende n/da/wp-json/wp/v2/posts/26906/u00f8dvendigt det er. Sommetider er den bedste m/da/wp-json/wp/v2/posts/26906/u00e5de at sikre, at indholdet virkelig stemmer overens med en specifik m/da/wp-json/wp/v2/posts/26906/u00e5lgruppe, at udarbejde omr/da/wp-json/wp/v2/posts/26906/u00e5de- eller landespecifikke kampagner, s/da/wp-json/wp/v2/posts/26906/u00e5 man kan overbringe budskaber, der er kulturelt og kontekstuelt hensigtsm/da/wp-json/wp/v2/posts/26906/u00e6ssige.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<h3><strong>Transcreation</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h3>/da/wp-json/wp/v2/posts/26906/n<p>Ordrette overs/da/wp-json/wp/v2/posts/26906/u00e6ttelser skal for enhver pris undg/da/wp-json/wp/v2/posts/26906/u00e5s, da de kan for/da/wp-json/wp/v2/posts/26906/u00e5rsage misforst/da/wp-json/wp/v2/posts/26906/u00e5elser og f/da/wp-json/wp/v2/posts/26906/u00f8re til et betydeligt tab af tekstens mening. Indhold b/da/wp-json/wp/v2/posts/26906/u00f8r i stedet gennemg/da/wp-json/wp/v2/posts/26906/u00e5 /da/wp-json/wp/v2/posts/26906/u201ctranscreation/da/wp-json/wp/v2/posts/26906/u201d, hvor der tages h/da/wp-json/wp/v2/posts/26906/u00f8jde for stilistikken, og designet, omgivende billeder og den bredere kontekst tilgodeses. Vi er kulturelle v/da/wp-json/wp/v2/posts/26906/u00e6sner, husker du nok.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<h3><strong>Komplet menneskeovers/da/wp-json/wp/v2/posts/26906/u00e6ttelse</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h3>/da/wp-json/wp/v2/posts/26906/n<p>Dette er, hvad du m/da/wp-json/wp/v2/posts/26906/u00e5ske kender som den traditionelle tilgang til lokalisering af indhold. En menneskelig overs/da/wp-json/wp/v2/posts/26906/u00e6tter forholder sig til en tekst p/da/wp-json/wp/v2/posts/26906/u00e5 /da/wp-json/wp/v2/posts/26906/u00e9t sprog og overs/da/wp-json/wp/v2/posts/26906/u00e6tter den til et andet, imens vedkommende tager hensyn til talem/da/wp-json/wp/v2/posts/26906/u00e5der og faste udtryk, s/da/wp-json/wp/v2/posts/26906/u00e5 teksten lyder, som om den var skrevet p/da/wp-json/wp/v2/posts/26906/u00e5 m/da/wp-json/wp/v2/posts/26906/u00e5lsproget. Denne strategi tager dog ikke h/da/wp-json/wp/v2/posts/26906/u00f8jde for kulturelle referencer og normer eller betydningen af billeder og symboler.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<h3><strong>Efterredigering af maskinovers/da/wp-json/wp/v2/posts/26906/u00e6ttelse</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h3>/da/wp-json/wp/v2/posts/26906/n<p>Visse sproglige virkemidler, s/da/wp-json/wp/v2/posts/26906/u00e5som slang og talem/da/wp-json/wp/v2/posts/26906/u00e5der, kan ikke maskinovers/da/wp-json/wp/v2/posts/26906/u00e6ttes p/da/wp-json/wp/v2/posts/26906/u00e5 grund af deres kulturelt specifikke natur og deres un/da/wp-json/wp/v2/posts/26906/u00e6gtelige menneskelighed. Ved lokalisering af indhold med en lav indflydelsesgrad kan maskinovers/da/wp-json/wp/v2/posts/26906/u00e6ttelse dog bruges i kombination med menneskelig efterredigering til sikring af et godt og prism/da/wp-json/wp/v2/posts/26906/u00e6ssigt overkommeligt alternativ.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n<h3><strong>International s/da/wp-json/wp/v2/posts/26906/u00f8gemaskineoptimering</da/wp-json/wp/v2/posts/26906//strong></da/wp-json/wp/v2/posts/26906//h3>/da/wp-json/wp/v2/posts/26906/n<p>International s/da/wp-json/wp/v2/posts/26906/u00f8gemaskineoptimering (ISEO) rummer meget mere end blot overs/da/wp-json/wp/v2/posts/26906/u00e6ttelse af s/da/wp-json/wp/v2/posts/26906/u00f8geord. Lokalisering af s/da/wp-json/wp/v2/posts/26906/u00f8geord anerkender det faktum, at s/da/wp-json/wp/v2/posts/26906/u00f8geord, der er popul/da/wp-json/wp/v2/posts/26906/u00e6re i /da/wp-json/wp/v2/posts/26906/u00e9t omr/da/wp-json/wp/v2/posts/26906/u00e5de, ikke n/da/wp-json/wp/v2/posts/26906/u00f8dvendigvis er det i et andet. S/da/wp-json/wp/v2/posts/26906/u00f8gemaskineoptimering skal skr/da/wp-json/wp/v2/posts/26906/u00e6ddersyes til hvert marked.</da/wp-json/wp/v2/posts/26906//p>/da/wp-json/wp/v2/posts/26906/n","protected":false},"excerpt":{"rendered":"<p>I internettets og de sociale mediers tidsalder, hvor generationer er vokset op med Google-s/da/wp-json/wp/v2/posts/26906/u00f8gninger og onlinere","protected":false},"author":4,"featured_media":21806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[271,272,273,274],"tags":[],"coauthors":[],"class_list":["post-26906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-da","category-indholdsproduktion","category-maskinoversaettelse","category-oversaettelse-af-markedsforingsmateriale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//yoast.com/da/wp-json/wp/v2/posts/26906//product/da/wp-json/wp/v2/posts/26906//yoast-seo-wordpress/da/wp-json/wp/v2/posts/26906// -->/da/wp-json/wp/v2/posts/26906/n<title>Lokaliseringens rolle i globale markedsf/da/wp-json/wp/v2/posts/26906/u00f8rings&shy;kampagner</da/wp-json/wp/v2/posts/26906//title>/da/wp-json/wp/v2/posts/26906/n<meta name=/da/wp-json/wp/v2/posts/26906/"description/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"Skal vi bare overs/da/wp-json/wp/v2/posts/26906/u00e6tte et budskab til hundredvis af sprog og lade det v/da/wp-json/wp/v2/posts/26906/u00e6re godt nok? Det korte svar er nej. Overs/da/wp-json/wp/v2/posts/26906/u00e6ttelse er ikke nok./da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta name=/da/wp-json/wp/v2/posts/26906/"robots/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<link rel=/da/wp-json/wp/v2/posts/26906/"canonical/da/wp-json/wp/v2/posts/26906/" href=/da/wp-json/wp/v2/posts/26906/"https:/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//stptrans.com/da/wp-json/wp/v2/posts/26906//da/da/wp-json/wp/v2/posts/26906//lokaliseringens-rolle-i-globale-markedsfoeringskampagner/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"og:locale/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"da_DK/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"og:type/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"article/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"og:title/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"Lokaliseringens rolle i globale markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringskampagner/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"og:description/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"Skal vi bare overs/da/wp-json/wp/v2/posts/26906/u00e6tte et budskab til hundredvis af sprog og lade det v/da/wp-json/wp/v2/posts/26906/u00e6re godt nok? Det korte svar er nej. Overs/da/wp-json/wp/v2/posts/26906/u00e6ttelse er ikke nok./da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"og:url/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"https:/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//stptrans.com/da/wp-json/wp/v2/posts/26906//da/da/wp-json/wp/v2/posts/26906//lokaliseringens-rolle-i-globale-markedsfoeringskampagner/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"og:site_name/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"sa国际传媒/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"article:publisher/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"https:/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//www.facebook.com/da/wp-json/wp/v2/posts/26906//STPNordic?fref=ts/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"article:published_time/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"2020-10-21T09:21:50+00:00/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"article:modified_time/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"2020-10-21T14:57:10+00:00/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta property=/da/wp-json/wp/v2/posts/26906/"og:image/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"https:/da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//stptrans.com/da/wp-json/wp/v2/posts/26906//wp-content/da/wp-json/wp/v2/posts/26906//uploads/da/wp-json/wp/v2/posts/26906//2019/da/wp-json/wp/v2/posts/26906//11/da/wp-json/wp/v2/posts/26906//localisation-banner.jpg/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n/da/wp-json/wp/v2/posts/26906/t<meta property=/da/wp-json/wp/v2/posts/26906/"og:image:width/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"2000/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n/da/wp-json/wp/v2/posts/26906/t<meta property=/da/wp-json/wp/v2/posts/26906/"og:image:height/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"1333/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n/da/wp-json/wp/v2/posts/26906/t<meta property=/da/wp-json/wp/v2/posts/26906/"og:image:type/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"image/da/wp-json/wp/v2/posts/26906//jpeg/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta name=/da/wp-json/wp/v2/posts/26906/"author/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"Gonzalo Fernandez/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta name=/da/wp-json/wp/v2/posts/26906/"twitter:card/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"summary_large_image/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta name=/da/wp-json/wp/v2/posts/26906/"twitter:title/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"Lokaliseringens rolle i globale markedsf/da/wp-json/wp/v2/posts/26906/u00f8ringskampagner/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta name=/da/wp-json/wp/v2/posts/26906/"twitter:description/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"Skal vi bare overs/da/wp-json/wp/v2/posts/26906/u00e6tte et budskab til hundredvis af sprog og lade det v/da/wp-json/wp/v2/posts/26906/u00e6re godt nok? Det korte svar er nej. Overs/da/wp-json/wp/v2/posts/26906/u00e6ttelse er ikke nok./da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta name=/da/wp-json/wp/v2/posts/26906/"twitter:creator/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"@STPConnect/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta name=/da/wp-json/wp/v2/posts/26906/"twitter:site/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"@STPConnect/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<meta name=/da/wp-json/wp/v2/posts/26906/"twitter:label1/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"Skrevet af/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n/da/wp-json/wp/v2/posts/26906/t<meta name=/da/wp-json/wp/v2/posts/26906/"twitter:data1/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"Gonzalo Fernandez/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n/da/wp-json/wp/v2/posts/26906/t<meta name=/da/wp-json/wp/v2/posts/26906/"twitter:label2/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"Estimeret l/da/wp-json/wp/v2/posts/26906/u00e6setid/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n/da/wp-json/wp/v2/posts/26906/t<meta name=/da/wp-json/wp/v2/posts/26906/"twitter:data2/da/wp-json/wp/v2/posts/26906/" content=/da/wp-json/wp/v2/posts/26906/"5 minutter/da/wp-json/wp/v2/posts/26906/" /da/wp-json/wp/v2/posts/26906//>/da/wp-json/wp/v2/posts/26906/n<script type=/da/wp-json/wp/v2/posts/26906/"application/da/wp-json/wp/v2/posts/26906//ld+json/da/wp-json/wp/v2/posts/26906/" class=/da/wp-json/wp/v2/posts/26906/"yoast-schema-graph/da/wp-json/wp/v2/posts/26906/">{/da/wp-json/wp/v2/posts/26906/"@context/da/wp-json/wp/v2/posts/26906/":/da/wp-json/wp/v2/posts/26906/"https:/da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//schema.org/da/wp-json/wp/v2/posts/26906/",/da/wp-json/wp/v2/posts/26906/"@graph/da/wp-json/wp/v2/posts/26906/":[{/da/wp-json/wp/v2/posts/26906/"@type/da/wp-json/wp/v2/posts/26906/":/da/wp-json/wp/v2/posts/26906/"Article/da/wp-json/wp/v2/posts/26906/",/da/wp-json/wp/v2/posts/26906/"@id/da/wp-json/wp/v2/posts/26906/":/da/wp-json/wp/v2/posts/26906/"https:/da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//stptrans.com/da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//lokaliseringens-rolle-i-globale-markedsfoeringskampagner/da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//#article/da/wp-json/wp/v2/posts/26906/",/da/wp-json/wp/v2/posts/26906/"isPartOf/da/wp-json/wp/v2/posts/26906/":{/da/wp-json/wp/v2/posts/26906/"@id/da/wp-json/wp/v2/posts/26906/":/da/wp-json/wp/v2/posts/26906/"https:/da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//stptrans.com/da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//lokaliseringens-rolle-i-globale-markedsfoeringskampagner/da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906//da/wp-json/wp/v2/posts/26906///da/wp-json/wp/v2/posts/26906/"},/da/wp-json/wp/v2/posts/26906/"author/da/wp-json/wp/v2/posts/26906/":{/da/wp-json/wp/v2/posts/26906/"name/da/wp-json/wp/v2/posts/26906/":/da/wp-json/wp/v2/posts/26906/"Gonzalo 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