{"id":26912,"date":"2020-10-21T15:43:21","date_gmt":"2020-10-21T14:43:21","guid":{"rendered":"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//stptrans.com/sv/wp-json/wp/v2/posts/26912//?p=26912"},"modified":"2020-10-21T15:44:59","modified_gmt":"2020-10-21T14:44:59","slug":"vikten-av-lokalisering-i-globala-marknadsforingskampanjer","status":"publish","type":"post","link":"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//stptrans.com/sv/wp-json/wp/v2/posts/26912//sv/sv/wp-json/wp/v2/posts/26912//vikten-av-lokalisering-i-globala-marknadsforingskampanjer/sv/wp-json/wp/v2/posts/26912//","title":{"rendered":"Vikten av lokalisering i globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6rings&shy;kampanjer"},"content":{"rendered":"<p>I denna tids/sv/wp-json/wp/v2/posts/26912/u00e5lder av internet och sociala medier, d/sv/wp-json/wp/v2/posts/26912/u00e4r flera generationer nu har vuxit upp med Google-s/sv/wp-json/wp/v2/posts/26912/u00f6kningar och olika typer av onlineannonser, r/sv/wp-json/wp/v2/posts/26912/u00e4cker det inte f/sv/wp-json/wp/v2/posts/26912/u00f6r varum/sv/wp-json/wp/v2/posts/26912/u00e4rken att bara anv/sv/wp-json/wp/v2/posts/26912/u00e4nda sig av stockbilder och standardmeddelanden. Inom dagens marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ring /sv/wp-json/wp/v2/posts/26912/u00e4r det mycket viktigt med personanpassning /sv/wp-json/wp/v2/posts/26912/u2013 men vad inneb/sv/wp-json/wp/v2/posts/26912/u00e4r det egentligen?</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<p>Marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringsansvariga vet att globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringskampanjer m/sv/wp-json/wp/v2/posts/26912/u00e5ste anpassas s/sv/wp-json/wp/v2/posts/26912/u00e5 att varje kund k/sv/wp-json/wp/v2/posts/26912/u00e4nner att varum/sv/wp-json/wp/v2/posts/26912/u00e4rket talar direkt till dem, p/sv/wp-json/wp/v2/posts/26912/u00e5 deras eget spr/sv/wp-json/wp/v2/posts/26912/u00e5k /sv/wp-json/wp/v2/posts/26912/u2013 men hur ska vi g/sv/wp-json/wp/v2/posts/26912/u00f6ra f/sv/wp-json/wp/v2/posts/26912/u00f6r att skapa personligt anpassat inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll med global omfattning? R/sv/wp-json/wp/v2/posts/26912/u00e4cker det med att vi bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tter ett enda meddelande till hundratals olika spr/sv/wp-json/wp/v2/posts/26912/u00e5k?</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<p>Kort sagt: nej. Det r/sv/wp-json/wp/v2/posts/26912/u00e4cker inte med att bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tta. Om vi vill att inneh/sv/wp-json/wp/v2/posts/26912/u00e5llet ska vara tillr/sv/wp-json/wp/v2/posts/26912/u00e4ckligt m/sv/wp-json/wp/v2/posts/26912/u00e5ngfaldigt f/sv/wp-json/wp/v2/posts/26912/u00f6r att omfatta olika v/sv/wp-json/wp/v2/posts/26912/u00e4rderingar, livsstilar och etniciteter m/sv/wp-json/wp/v2/posts/26912/u00e5ste k/sv/wp-json/wp/v2/posts/26912/u00e4rnan i varje global marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringskampanj ist/sv/wp-json/wp/v2/posts/26912/u00e4llet vara lokalisering /sv/wp-json/wp/v2/posts/26912/u2013 vilket kan definieras som anpassningen av inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll f/sv/wp-json/wp/v2/posts/26912/u00f6r en specifik marknad. Det /sv/wp-json/wp/v2/posts/26912/u00e4r dock l/sv/wp-json/wp/v2/posts/26912/u00e5ngt ifr/sv/wp-json/wp/v2/posts/26912/u00e5n alla som t/sv/wp-json/wp/v2/posts/26912/u00e4nker p/sv/wp-json/wp/v2/posts/26912/u00e5 detta.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<h2><strong>Lokalisering och global marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ring g/sv/wp-json/wp/v2/posts/26912/u00e5r hand i hand</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h2>/sv/wp-json/wp/v2/posts/26912/n<p>M/sv/wp-json/wp/v2/posts/26912/u00e5nga globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringskampanjer ignorerar lokaliseringsprocessen och fokuserar ist/sv/wp-json/wp/v2/posts/26912/u00e4llet p/sv/wp-json/wp/v2/posts/26912/u00e5 endast /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4ttning, vilket i sin tur ofta /sv/wp-json/wp/v2/posts/26912/u00e4r ett steg som senarel/sv/wp-json/wp/v2/posts/26912/u00e4ggs och ses som mindre viktigt. Det h/sv/wp-json/wp/v2/posts/26912/u00e4r /sv/wp-json/wp/v2/posts/26912/u00e4r inte en attityd som m/sv/wp-json/wp/v2/posts/26912/u00e5nga /sv/wp-json/wp/v2/posts/26912/u00e4r /sv/wp-json/wp/v2/posts/26912/u00f6ppna med, eftersom ingen vill erk/sv/wp-json/wp/v2/posts/26912/u00e4nna att ett s/sv/wp-json/wp/v2/posts/26912/u00e5 viktigt kampanjsteg f/sv/wp-json/wp/v2/posts/26912/u00f6rbises, men hur kampanjerna faktiskt hanteras talar f/sv/wp-json/wp/v2/posts/26912/u00f6r sig sj/sv/wp-json/wp/v2/posts/26912/u00e4lv. Lingvisterna tvingas brottas med knappa deadlines, och budgetarna /sv/wp-json/wp/v2/posts/26912/u00e4r allt som oftast otillr/sv/wp-json/wp/v2/posts/26912/u00e4ckliga. /sv/wp-json/wp/v2/posts/26912/u00d6vers/sv/wp-json/wp/v2/posts/26912/u00e4ttningen k/sv/wp-json/wp/v2/posts/26912/u00e4nns mer som en eftertanke, som n/sv/wp-json/wp/v2/posts/26912/u00e5got som inte tas med i ekvationen f/sv/wp-json/wp/v2/posts/26912/u00f6rr/sv/wp-json/wp/v2/posts/26912/u00e4n p/sv/wp-json/wp/v2/posts/26912/u00e5 ett senare stadium, ofta precis innan kampanjen lanseras.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<p>Orsaken till detta /sv/wp-json/wp/v2/posts/26912/u00e4r att /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4ttning ses som en aktivitet d/sv/wp-json/wp/v2/posts/26912/u00e4r man bara beh/sv/wp-json/wp/v2/posts/26912/u00f6ver /sv/wp-json/wp/v2/posts/26912/u00e4ndra orden fr/sv/wp-json/wp/v2/posts/26912/u00e5n ett spr/sv/wp-json/wp/v2/posts/26912/u00e5k till ett annat, i en process d/sv/wp-json/wp/v2/posts/26912/u00e4r kultur inte spelar n/sv/wp-json/wp/v2/posts/26912/u00e5gon roll alls. Termen /sv/wp-json/wp/v2/posts/26912/u201dlokalisering/sv/wp-json/wp/v2/posts/26912/u201d anv/sv/wp-json/wp/v2/posts/26912/u00e4nds d/sv/wp-json/wp/v2/posts/26912/u00e4rf/sv/wp-json/wp/v2/posts/26912/u00f6r f/sv/wp-json/wp/v2/posts/26912/u00f6r att belysa den bredare kontexten som m/sv/wp-json/wp/v2/posts/26912/u00e5ste tas i beaktande om en kampanj ska kunna uppn/sv/wp-json/wp/v2/posts/26912/u00e5 det kundengagemang och de f/sv/wp-json/wp/v2/posts/26912/u00f6rs/sv/wp-json/wp/v2/posts/26912/u00e4ljningsresultat som /sv/wp-json/wp/v2/posts/26912/u00f6nskas.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<p>Lokalisering och /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4ttning tar med kulturaspekten i ber/sv/wp-json/wp/v2/posts/26912/u00e4kningen. Lokalisering /sv/wp-json/wp/v2/posts/26912/u00e4r om/sv/wp-json/wp/v2/posts/26912/u00f6jligt utan en interkulturell kompetens, eftersom kulturen skapar ramverket f/sv/wp-json/wp/v2/posts/26912/u00f6r v/sv/wp-json/wp/v2/posts/26912/u00e5r syn p/sv/wp-json/wp/v2/posts/26912/u00e5 v/sv/wp-json/wp/v2/posts/26912/u00e4rlden. Det inneb/sv/wp-json/wp/v2/posts/26912/u00e4r att allt inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll m/sv/wp-json/wp/v2/posts/26912/u00e5ste anpassas utifr/sv/wp-json/wp/v2/posts/26912/u00e5n en grund d/sv/wp-json/wp/v2/posts/26912/u00e4r m/sv/wp-json/wp/v2/posts/26912/u00e4nniskan /sv/wp-json/wp/v2/posts/26912/u00e4r en kulturell varelse. Genom att prioritera lokaliseringen redan fr/sv/wp-json/wp/v2/posts/26912/u00e5n b/sv/wp-json/wp/v2/posts/26912/u00f6rjan blir det enklare att uppn/sv/wp-json/wp/v2/posts/26912/u00e5 de m/sv/wp-json/wp/v2/posts/26912/u00e5l som st/sv/wp-json/wp/v2/posts/26912/u00e4lls upp f/sv/wp-json/wp/v2/posts/26912/u00f6r globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringskampanjer.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<h2><strong>F/sv/wp-json/wp/v2/posts/26912/u00f6rdelarna med lokalisering som ett hj/sv/wp-json/wp/v2/posts/26912/u00e4lpmedel f/sv/wp-json/wp/v2/posts/26912/u00f6r global marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ring</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h2>/sv/wp-json/wp/v2/posts/26912/n<h3><strong>Tillv/sv/wp-json/wp/v2/posts/26912/u00e4xt</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h3>/sv/wp-json/wp/v2/posts/26912/n<ul>/sv/wp-json/wp/v2/posts/26912/n<li>Lokalisering kan ge ditt varum/sv/wp-json/wp/v2/posts/26912/u00e4rke mer uppm/sv/wp-json/wp/v2/posts/26912/u00e4rksamhet och g/sv/wp-json/wp/v2/posts/26912/u00f6ra s/sv/wp-json/wp/v2/posts/26912/u00e5 att du n/sv/wp-json/wp/v2/posts/26912/u00e5r ut till en bredare publik, samt f/sv/wp-json/wp/v2/posts/26912/u00f6rb/sv/wp-json/wp/v2/posts/26912/u00e4ttra din SEO.</sv/wp-json/wp/v2/posts/26912//li>/sv/wp-json/wp/v2/posts/26912/n<li>Lokaliserade marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringsstrategier g/sv/wp-json/wp/v2/posts/26912/u00f6r att varum/sv/wp-json/wp/v2/posts/26912/u00e4rken l/sv/wp-json/wp/v2/posts/26912/u00e4ttare kan etableras p/sv/wp-json/wp/v2/posts/26912/u00e5 nya marknader, och ger /sv/wp-json/wp/v2/posts/26912/u00f6kad kundlojalitet och st/sv/wp-json/wp/v2/posts/26912/u00f6rre verksamhet.</sv/wp-json/wp/v2/posts/26912//li>/sv/wp-json/wp/v2/posts/26912/n</sv/wp-json/wp/v2/posts/26912//ul>/sv/wp-json/wp/v2/posts/26912/n<h3><strong>F/sv/wp-json/wp/v2/posts/26912/u00f6rb/sv/wp-json/wp/v2/posts/26912/u00e4ttrade kundrelationer</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h3>/sv/wp-json/wp/v2/posts/26912/n<ul>/sv/wp-json/wp/v2/posts/26912/n<li>Lokaliserat inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll skapar personliga relationer till anv/sv/wp-json/wp/v2/posts/26912/u00e4ndare och konsumenter eftersom det f/sv/wp-json/wp/v2/posts/26912/u00f6rm/sv/wp-json/wp/v2/posts/26912/u00e4nskligar ditt varum/sv/wp-json/wp/v2/posts/26912/u00e4rke.</sv/wp-json/wp/v2/posts/26912//li>/sv/wp-json/wp/v2/posts/26912/n<li>Det leder ocks/sv/wp-json/wp/v2/posts/26912/u00e5 till /sv/wp-json/wp/v2/posts/26912/u00f6kat engagemang bland befintliga kunder.</sv/wp-json/wp/v2/posts/26912//li>/sv/wp-json/wp/v2/posts/26912/n<li>Lokalisering visar /sv/wp-json/wp/v2/posts/26912/u00e4ven respekt f/sv/wp-json/wp/v2/posts/26912/u00f6r lokala kulturer och v/sv/wp-json/wp/v2/posts/26912/u00e4rderingar, eftersom det ger dem erk/sv/wp-json/wp/v2/posts/26912/u00e4nnande och f/sv/wp-json/wp/v2/posts/26912/u00f6rs/sv/wp-json/wp/v2/posts/26912/u00f6ker anpassa inneh/sv/wp-json/wp/v2/posts/26912/u00e5llet efter dem, snarare /sv/wp-json/wp/v2/posts/26912/u00e4n att tvinga p/sv/wp-json/wp/v2/posts/26912/u00e5 dem kulturellt tond/sv/wp-json/wp/v2/posts/26912/u00f6vt inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll.</sv/wp-json/wp/v2/posts/26912//li>/sv/wp-json/wp/v2/posts/26912/n</sv/wp-json/wp/v2/posts/26912//ul>/sv/wp-json/wp/v2/posts/26912/n<h3><strong>/sv/wp-json/wp/v2/posts/26912/u00d6kad vinst</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h3>/sv/wp-json/wp/v2/posts/26912/n<ul>/sv/wp-json/wp/v2/posts/26912/n<li>Lokalisering kan g/sv/wp-json/wp/v2/posts/26912/u00f6ra investeringarna i marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ring mer kostnadseffektiva och /sv/wp-json/wp/v2/posts/26912/u00f6ka f/sv/wp-json/wp/v2/posts/26912/u00f6rs/sv/wp-json/wp/v2/posts/26912/u00e4ljningspotentialen.</sv/wp-json/wp/v2/posts/26912//li>/sv/wp-json/wp/v2/posts/26912/n<li>I slut/sv/wp-json/wp/v2/posts/26912/u00e4ndan hj/sv/wp-json/wp/v2/posts/26912/u00e4lper lokaliserat inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll till att sk/sv/wp-json/wp/v2/posts/26912/u00e4ra ned p/sv/wp-json/wp/v2/posts/26912/u00e5 kostnaderna f/sv/wp-json/wp/v2/posts/26912/u00f6r kundtj/sv/wp-json/wp/v2/posts/26912/u00e4nst, eftersom det ger individer tillg/sv/wp-json/wp/v2/posts/26912/u00e5ng till material som /sv/wp-json/wp/v2/posts/26912/u00e4r anpassat s/sv/wp-json/wp/v2/posts/26912/u00e5 att de enkelt kan f/sv/wp-json/wp/v2/posts/26912/u00f6rst/sv/wp-json/wp/v2/posts/26912/u00e5 det.</sv/wp-json/wp/v2/posts/26912//li>/sv/wp-json/wp/v2/posts/26912/n</sv/wp-json/wp/v2/posts/26912//ul>/sv/wp-json/wp/v2/posts/26912/n<p>Om du arbetar p/sv/wp-json/wp/v2/posts/26912/u00e5 r/sv/wp-json/wp/v2/posts/26912/u00e4tt s/sv/wp-json/wp/v2/posts/26912/u00e4tt kan lokalisering verkligen bli en organisk tillv/sv/wp-json/wp/v2/posts/26912/u00e4xtstrategi /sv/wp-json/wp/v2/posts/26912/u2013 och om du inte g/sv/wp-json/wp/v2/posts/26912/u00f6r det kan det leda till of/sv/wp-json/wp/v2/posts/26912/u00f6rl/sv/wp-json/wp/v2/posts/26912/u00e5tliga kostnader. S/sv/wp-json/wp/v2/posts/26912/u00e5 vilka lokaliseringsalternativ finns tillg/sv/wp-json/wp/v2/posts/26912/u00e4ngliga som du kan utnyttja f/sv/wp-json/wp/v2/posts/26912/u00f6r dina globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringskampanjer?</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<h2><strong>Lokaliseringsalternativ f/sv/wp-json/wp/v2/posts/26912/u00f6r globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringsansvariga</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h2>/sv/wp-json/wp/v2/posts/26912/n<p>N/sv/wp-json/wp/v2/posts/26912/u00e4r du vill hitta den lokaliseringsstrategi som b/sv/wp-json/wp/v2/posts/26912/u00e4st uppfyller dina m/sv/wp-json/wp/v2/posts/26912/u00e5l och f/sv/wp-json/wp/v2/posts/26912/u00f6rv/sv/wp-json/wp/v2/posts/26912/u00e4ntningar m/sv/wp-json/wp/v2/posts/26912/u00e5ste du f/sv/wp-json/wp/v2/posts/26912/u00f6rst utv/sv/wp-json/wp/v2/posts/26912/u00e4rdera den genomslagskraft som de olika inneh/sv/wp-json/wp/v2/posts/26912/u00e5llsdelarna har. /sv/wp-json/wp/v2/posts/26912/u00c4r det inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll med stor exponering, som en slogan, eller inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll som /sv/wp-json/wp/v2/posts/26912/u00e4r mindre synligt, som recensioner p/sv/wp-json/wp/v2/posts/26912/u00e5 en onlineplattform? Du kan spara tid och g/sv/wp-json/wp/v2/posts/26912/u00f6ra det l/sv/wp-json/wp/v2/posts/26912/u00e4ttare f/sv/wp-json/wp/v2/posts/26912/u00f6r leverant/sv/wp-json/wp/v2/posts/26912/u00f6ren av spr/sv/wp-json/wp/v2/posts/26912/u00e5ktj/sv/wp-json/wp/v2/posts/26912/u00e4nster att fokusera p/sv/wp-json/wp/v2/posts/26912/u00e5 det som /sv/wp-json/wp/v2/posts/26912/u00e4r viktigast om du bildar dig en korrekt uppfattning av ditt inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll redan fr/sv/wp-json/wp/v2/posts/26912/u00e5n b/sv/wp-json/wp/v2/posts/26912/u00f6rjan.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<p><a href=/sv/wp-json/wp/v2/posts/26912/"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//stptrans.com/sv/wp-json/wp/v2/posts/26912//wp-content/sv/wp-json/wp/v2/posts/26912//uploads/sv/wp-json/wp/v2/posts/26912//2020/sv/wp-json/wp/v2/posts/26912//10/sv/wp-json/wp/v2/posts/26912//spectrum-sv-1.svg/sv/wp-json/wp/v2/posts/26912/"><img decoding=/sv/wp-json/wp/v2/posts/26912/"async/sv/wp-json/wp/v2/posts/26912/" class=/sv/wp-json/wp/v2/posts/26912/"alignleft size-full wp-image-26967 lazyload/sv/wp-json/wp/v2/posts/26912/" data-src=/sv/wp-json/wp/v2/posts/26912/"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//stptrans.com/sv/wp-json/wp/v2/posts/26912//wp-content/sv/wp-json/wp/v2/posts/26912//uploads/sv/wp-json/wp/v2/posts/26912//2020/sv/wp-json/wp/v2/posts/26912//10/sv/wp-json/wp/v2/posts/26912//spectrum-sv-1.svg/sv/wp-json/wp/v2/posts/26912/" alt=/sv/wp-json/wp/v2/posts/26912/"/sv/wp-json/wp/v2/posts/26912/" src=/sv/wp-json/wp/v2/posts/26912/"data:image/sv/wp-json/wp/v2/posts/26912//svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//></sv/wp-json/wp/v2/posts/26912//a></sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<h3><strong>Marknadsspecifik copywriting</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h3>/sv/wp-json/wp/v2/posts/26912/n<p>Vi har pratat om personanpassning tidigare i det h/sv/wp-json/wp/v2/posts/26912/u00e4r inl/sv/wp-json/wp/v2/posts/26912/u00e4gget, s/sv/wp-json/wp/v2/posts/26912/u00e5 vi vet hur oerh/sv/wp-json/wp/v2/posts/26912/u00f6rt viktigt det /sv/wp-json/wp/v2/posts/26912/u00e4r. Ibland kan det b/sv/wp-json/wp/v2/posts/26912/u00e4sta s/sv/wp-json/wp/v2/posts/26912/u00e4ttet att se till att inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll verkligen st/sv/wp-json/wp/v2/posts/26912/u00e4mmer /sv/wp-json/wp/v2/posts/26912/u00f6verens med en viss m/sv/wp-json/wp/v2/posts/26912/u00e5lpublik vara att skapa regions- eller landsspecifika kampanjer. D/sv/wp-json/wp/v2/posts/26912/u00e5 kan du verkligen vara s/sv/wp-json/wp/v2/posts/26912/u00e4ker p/sv/wp-json/wp/v2/posts/26912/u00e5 att det meddelande du vill f/sv/wp-json/wp/v2/posts/26912/u00f6rmedla /sv/wp-json/wp/v2/posts/26912/u00e4r l/sv/wp-json/wp/v2/posts/26912/u00e4mpligt, s/sv/wp-json/wp/v2/posts/26912/u00e5v/sv/wp-json/wp/v2/posts/26912/u00e4l kulturellt som kontextuellt.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<h3><strong>Transkreation</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h3>/sv/wp-json/wp/v2/posts/26912/n<p>Vi m/sv/wp-json/wp/v2/posts/26912/u00e5ste alltid undvika att /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tta saker bokstavligt, eftersom det kan leda till missf/sv/wp-json/wp/v2/posts/26912/u00f6rst/sv/wp-json/wp/v2/posts/26912/u00e5nd och att textens betydelse g/sv/wp-json/wp/v2/posts/26912/u00e5r f/sv/wp-json/wp/v2/posts/26912/u00f6rlorad. Ist/sv/wp-json/wp/v2/posts/26912/u00e4llet ska inneh/sv/wp-json/wp/v2/posts/26912/u00e5llet behandlas utifr/sv/wp-json/wp/v2/posts/26912/u00e5n en transkreationsprocess, d/sv/wp-json/wp/v2/posts/26912/u00e4r saker som tilltal och stil tas i beaktande, liksom andra aspekter som designen, omgivande bilder och kontexten som helhet. Som vi n/sv/wp-json/wp/v2/posts/26912/u00e4mnde tidigare /sv/wp-json/wp/v2/posts/26912/u00e4r ju vi m/sv/wp-json/wp/v2/posts/26912/u00e4nniskor kulturella varelser.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<h3><strong>Helt m/sv/wp-json/wp/v2/posts/26912/u00e4nsklig /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4ttning</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h3>/sv/wp-json/wp/v2/posts/26912/n<p>Det h/sv/wp-json/wp/v2/posts/26912/u00e4r /sv/wp-json/wp/v2/posts/26912/u00e4r vad man skulle kunna kalla ett traditionellt tillv/sv/wp-json/wp/v2/posts/26912/u00e4gag/sv/wp-json/wp/v2/posts/26912/u00e5ngss/sv/wp-json/wp/v2/posts/26912/u00e4tt f/sv/wp-json/wp/v2/posts/26912/u00f6r lokalisering av inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll. En m/sv/wp-json/wp/v2/posts/26912/u00e4nsklig /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4ttare tar texten fr/sv/wp-json/wp/v2/posts/26912/u00e5n ett spr/sv/wp-json/wp/v2/posts/26912/u00e5k till ett annat, med beaktan p/sv/wp-json/wp/v2/posts/26912/u00e5 talspr/sv/wp-json/wp/v2/posts/26912/u00e5kliga och idiomatiska uttryck, s/sv/wp-json/wp/v2/posts/26912/u00e5 att det l/sv/wp-json/wp/v2/posts/26912/u00e5ter som att texten ursprungligen skrevs p/sv/wp-json/wp/v2/posts/26912/u00e5 m/sv/wp-json/wp/v2/posts/26912/u00e5lspr/sv/wp-json/wp/v2/posts/26912/u00e5ket. Detta tar dock inte med kulturella syftningar och normer i ber/sv/wp-json/wp/v2/posts/26912/u00e4kningen, ej heller betydelsen bakom eventuella bilder och symboler.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<h3><strong>Efterredigering av maskin/sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4ttning</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h3>/sv/wp-json/wp/v2/posts/26912/n<p>Vissa typer av inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll, som idiomatiska uttryck och slanguttryck, /sv/wp-json/wp/v2/posts/26912/u00e4r in princip om/sv/wp-json/wp/v2/posts/26912/u00f6jliga att /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tta korrekt med hj/sv/wp-json/wp/v2/posts/26912/u00e4lp av enbart maskin/sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4ttning, p/sv/wp-json/wp/v2/posts/26912/u00e5 grund av alla lager av specifikt kulturella och rent individuella nyanser som /sv/wp-json/wp/v2/posts/26912/u00e4r kopplade till dem. N/sv/wp-json/wp/v2/posts/26912/u00e4r det handlar om inneh/sv/wp-json/wp/v2/posts/26912/u00e5ll med l/sv/wp-json/wp/v2/posts/26912/u00e4gre genomslagskraft kan dock maskin/sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4ttning, i kombination med m/sv/wp-json/wp/v2/posts/26912/u00e4nsklig efterredigering, vara ett bra och prisv/sv/wp-json/wp/v2/posts/26912/u00e4rt alternativ.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n<h3><strong>Flerspr/sv/wp-json/wp/v2/posts/26912/u00e5kig SEO</sv/wp-json/wp/v2/posts/26912//strong></sv/wp-json/wp/v2/posts/26912//h3>/sv/wp-json/wp/v2/posts/26912/n<p>SEO handlar om s/sv/wp-json/wp/v2/posts/26912/u00e5 mycket mer /sv/wp-json/wp/v2/posts/26912/u00e4n att bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tta nyckelord. Vid lokalisering av nyckelord t/sv/wp-json/wp/v2/posts/26912/u00e4nker man /sv/wp-json/wp/v2/posts/26912/u00e4ven p/sv/wp-json/wp/v2/posts/26912/u00e5 det faktum att de nyckelord som /sv/wp-json/wp/v2/posts/26912/u00e4r popul/sv/wp-json/wp/v2/posts/26912/u00e4ra i en region kan vara helt annorlunda /sv/wp-json/wp/v2/posts/26912/u00e4n de nyckelord som anv/sv/wp-json/wp/v2/posts/26912/u00e4nds p/sv/wp-json/wp/v2/posts/26912/u00e5 en annan plats. SEO m/sv/wp-json/wp/v2/posts/26912/u00e5ste d/sv/wp-json/wp/v2/posts/26912/u00e4rf/sv/wp-json/wp/v2/posts/26912/u00f6r anpassas f/sv/wp-json/wp/v2/posts/26912/u00f6r varje enskild marknad.</sv/wp-json/wp/v2/posts/26912//p>/sv/wp-json/wp/v2/posts/26912/n","protected":false},"excerpt":{"rendered":"<p>I denna tids/sv/wp-json/wp/v2/posts/26912/u00e5lder av internet och sociala medier, d/sv/wp-json/wp/v2/posts/26912/u00e4r flera generationer nu har vuxit upp med Google-s/sv/wp-json/wp/v2/posts/26912/u00f6kninga","protected":false},"author":4,"featured_media":21812,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[276,278,277,275],"tags":[],"coauthors":[58],"class_list":["post-26912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innehallsskapande","category-marknadsforingsoversattning","category-maskinoversattning","category-varumarkning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//yoast.com/sv/wp-json/wp/v2/posts/26912//product/sv/wp-json/wp/v2/posts/26912//yoast-seo-wordpress/sv/wp-json/wp/v2/posts/26912// -->/sv/wp-json/wp/v2/posts/26912/n<title>Vikten av lokalisering i globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6rings&shy;kampanjer</sv/wp-json/wp/v2/posts/26912//title>/sv/wp-json/wp/v2/posts/26912/n<meta name=/sv/wp-json/wp/v2/posts/26912/"description/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"R/sv/wp-json/wp/v2/posts/26912/u00e4cker det med att vi bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tter ett enda meddelande till hundratals olika spr/sv/wp-json/wp/v2/posts/26912/u00e5k? Kort sagt: nej. Det r/sv/wp-json/wp/v2/posts/26912/u00e4cker inte med att bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tta./sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta name=/sv/wp-json/wp/v2/posts/26912/"robots/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<link rel=/sv/wp-json/wp/v2/posts/26912/"canonical/sv/wp-json/wp/v2/posts/26912/" href=/sv/wp-json/wp/v2/posts/26912/"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//stptrans.com/sv/wp-json/wp/v2/posts/26912//sv/sv/wp-json/wp/v2/posts/26912//vikten-av-lokalisering-i-globala-marknadsforingskampanjer/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"og:locale/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"sv_SE/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"og:type/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"article/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"og:title/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"Vikten av lokalisering i globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringskampanjer/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"og:description/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"R/sv/wp-json/wp/v2/posts/26912/u00e4cker det med att vi bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tter ett enda meddelande till hundratals olika spr/sv/wp-json/wp/v2/posts/26912/u00e5k? Kort sagt: nej. Det r/sv/wp-json/wp/v2/posts/26912/u00e4cker inte med att bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tta./sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"og:url/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//stptrans.com/sv/wp-json/wp/v2/posts/26912//sv/sv/wp-json/wp/v2/posts/26912//vikten-av-lokalisering-i-globala-marknadsforingskampanjer/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"og:site_name/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"sa国际传媒/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"article:publisher/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//www.facebook.com/sv/wp-json/wp/v2/posts/26912//STPNordic?fref=ts/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"article:published_time/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"2020-10-21T14:43:21+00:00/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"article:modified_time/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"2020-10-21T14:44:59+00:00/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta property=/sv/wp-json/wp/v2/posts/26912/"og:image/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//stptrans.com/sv/wp-json/wp/v2/posts/26912//wp-content/sv/wp-json/wp/v2/posts/26912//uploads/sv/wp-json/wp/v2/posts/26912//2019/sv/wp-json/wp/v2/posts/26912//11/sv/wp-json/wp/v2/posts/26912//localisation-banner.jpg/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n/sv/wp-json/wp/v2/posts/26912/t<meta property=/sv/wp-json/wp/v2/posts/26912/"og:image:width/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"2000/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n/sv/wp-json/wp/v2/posts/26912/t<meta property=/sv/wp-json/wp/v2/posts/26912/"og:image:height/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"1333/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n/sv/wp-json/wp/v2/posts/26912/t<meta property=/sv/wp-json/wp/v2/posts/26912/"og:image:type/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"image/sv/wp-json/wp/v2/posts/26912//jpeg/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta name=/sv/wp-json/wp/v2/posts/26912/"author/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"Gonzalo Fernandez/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta name=/sv/wp-json/wp/v2/posts/26912/"twitter:card/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"summary_large_image/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta name=/sv/wp-json/wp/v2/posts/26912/"twitter:title/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"Vikten av lokalisering i globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringskampanjer/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta name=/sv/wp-json/wp/v2/posts/26912/"twitter:description/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"R/sv/wp-json/wp/v2/posts/26912/u00e4cker det med att vi bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tter ett enda meddelande till hundratals olika spr/sv/wp-json/wp/v2/posts/26912/u00e5k? Kort sagt: nej. Det r/sv/wp-json/wp/v2/posts/26912/u00e4cker inte med att bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tta./sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta name=/sv/wp-json/wp/v2/posts/26912/"twitter:creator/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"@STPConnect/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta name=/sv/wp-json/wp/v2/posts/26912/"twitter:site/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"@STPConnect/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<meta name=/sv/wp-json/wp/v2/posts/26912/"twitter:label1/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"Skriven av/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n/sv/wp-json/wp/v2/posts/26912/t<meta name=/sv/wp-json/wp/v2/posts/26912/"twitter:data1/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"Gonzalo Fernandez/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n/sv/wp-json/wp/v2/posts/26912/t<meta name=/sv/wp-json/wp/v2/posts/26912/"twitter:label2/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"Ber/sv/wp-json/wp/v2/posts/26912/u00e4knad l/sv/wp-json/wp/v2/posts/26912/u00e4stid/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n/sv/wp-json/wp/v2/posts/26912/t<meta name=/sv/wp-json/wp/v2/posts/26912/"twitter:data2/sv/wp-json/wp/v2/posts/26912/" content=/sv/wp-json/wp/v2/posts/26912/"6 minuter/sv/wp-json/wp/v2/posts/26912/" /sv/wp-json/wp/v2/posts/26912//>/sv/wp-json/wp/v2/posts/26912/n<script type=/sv/wp-json/wp/v2/posts/26912/"application/sv/wp-json/wp/v2/posts/26912//ld+json/sv/wp-json/wp/v2/posts/26912/" 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av lokalisering i globala 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det med att vi bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tter ett enda meddelande till hundratals olika spr/sv/wp-json/wp/v2/posts/26912/u00e5k? Kort sagt: nej. 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Det r/sv/wp-json/wp/v2/posts/26912/u00e4cker inte med att bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tta.","og_url":"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//stptrans.com/sv/wp-json/wp/v2/posts/26912//sv/sv/wp-json/wp/v2/posts/26912//vikten-av-lokalisering-i-globala-marknadsforingskampanjer/sv/wp-json/wp/v2/posts/26912//","og_site_name":"sa国际传媒","article_publisher":"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//www.facebook.com/sv/wp-json/wp/v2/posts/26912//STPNordic?fref=ts","article_published_time":"2020-10-21T14:43:21+00:00","article_modified_time":"2020-10-21T14:44:59+00:00","og_image":[{"width":2000,"height":1333,"url":"https:/sv/wp-json/wp/v2/posts/26912///sv/wp-json/wp/v2/posts/26912//stptrans.com/sv/wp-json/wp/v2/posts/26912//wp-content/sv/wp-json/wp/v2/posts/26912//uploads/sv/wp-json/wp/v2/posts/26912//2019/sv/wp-json/wp/v2/posts/26912//11/sv/wp-json/wp/v2/posts/26912//localisation-banner.jpg","type":"image/sv/wp-json/wp/v2/posts/26912//jpeg"}],"author":"Gonzalo Fernandez","twitter_card":"summary_large_image","twitter_title":"Vikten av lokalisering i globala marknadsf/sv/wp-json/wp/v2/posts/26912/u00f6ringskampanjer","twitter_description":"R/sv/wp-json/wp/v2/posts/26912/u00e4cker det med att vi bara /sv/wp-json/wp/v2/posts/26912/u00f6vers/sv/wp-json/wp/v2/posts/26912/u00e4tter ett enda meddelande till hundratals olika spr/sv/wp-json/wp/v2/posts/26912/u00e5k? 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Kort sagt: nej. 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