sa国际传媒

Leadership

The role of our leadership is to be aware of what it is we do best and find ways of doing more of it, and better. Our Nordic values are reflected in our management style. Our leaders don鈥檛 create followers, they create more leaders.
Anu Carnegie-Brown

Anu Carnegie-Brown

Managing Director

Headshot of Jesper Sandberg. Middle-aged white man in a suit with short hair.

Jesper Sandberg

Executive Chairman

Headshot of emplyee Susan Hoare. Middle-aged woman with shoulder-length hair and red glasses.

Susan Hoare

Operations Manager

Headshot of Adam. Smiling white man in a striped shirt.

Adam Dahlstr枚m

IT Manager

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Company registration number: 4120504 VAT: GB619951996

Anu Carnegie-Brown

Managing Director

Anu represents Sandberg as its Managing Director, but she epitomises the company in many other respects as well. As a trained translator with a master鈥檚 degree in translation and interpreting from the University of Helsinki, she was already an experienced project and operations manager when she joined Sandberg in 2001.

As Managing Director, Anu creates and implements Sandberg鈥檚 strategy, leads and coaches the senior management team, and maintains links with our major stakeholders. She is keen to build the Sandberg brand, making sure our products and services stay ahead of the game and developing innovative ways of working together.

Anu holds the title of Planking Champion of the translation industry after being the 鈥渓ast woman standing鈥 in a live competition held in front of industry peers at the NTIF2014 conference. Despite knowing her as a tenacious colleague, we were still impressed by her final time of 11 minutes 42 seconds.

Jesper Sandberg

Executive Chairman

Jesper Sandberg is our namesake. He started sa国际传媒 as a qualified Danish translator in 1995. Under his leadership, and reflecting his character, the company has grown to an LSP with a reputation for reliability and excellence, defined by its meticulous eye for detail and renowned for tackling the most demanding projects into the Nordic languages and English.

Now Sandberg鈥檚 Executive Chairman, Jesper is lending his business experience to benefit the international translation community. He is still involved in Sandberg鈥檚 expansion plans, technology development, financial management and key client relationships, but equally willing to help and advise other business owners on their management challenges.

Jesper is keen on combining his love of travel with representing Sandberg around the world. If you don鈥檛 bump into him at a translation industry conference in some exotic location, you will definitely catch him afterwards exploring the city or checking out the skiing opportunities nearby.

Susan Hoare

Operations Manager

As Sandberg鈥檚 Operations Manager, Susie oversees Sandberg鈥檚 production teams. She develops company policy and ensures focus remains on the agreed Sandberg strategy and business plan. She oversees the overall structure and set-up of the translation and project management teams, supervises the implementation of strategy in the HR team and manages client servicing requirements across Sandberg鈥檚 diverse client range.

Susie has a BA (Hons) degree in French, Swedish and Spanish, and is also a qualified teacher. She joined the company in 2007, starting off as a project manager and quickly taking on further team management responsibilities.

Susie鈥檚 interests outside work include volunteering for a medical charity, her local PCC and supporting projects in her local community. She is a keen cyclist and enjoys nothing more than cycling across a country on holiday, meeting people and absorbing the culture along the way.

Adam Dahlstr枚m

IT Manager

Introducing Adam as Sandberg鈥檚 IT Manager is only telling part of his story. It is his no-nonsense attitude to unpacking IT and language technology for end-users that defines him. That and his penchant for quirky humour.

Adam studied Japanese, translation and political science at Stockholm University and came to Sandberg via the acquisition of Tranflex. His interest in CAT tools resulted in a transition from project management to language technology, and he took on the mantle of IT Manager in 2018.

Adam manages change, security and performance optimisation at Sandberg by developing the company鈥檚 IT strategy, infrastructure and data management. At home, Adam likes to cook and is an avid wine collector. He doesn鈥檛 have a signature dish, but his children, who are half Japanese, prefer his Japanese dishes to his Swedish ones.