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Global marketing today is synonymous with personalisation, but what does this really mean? The internet and soci...

What makes the best Christmas marketing campaigns so memorable and so effective? With the concentration of seaso...

Imagine this: You鈥檙e working on a high-profile global marketing campaign with diverse language needs. The proj...

As an established company with an online presence, odds are you already know what search engine optimisation (SE...

Thanks to the status of the English language as the world鈥檚 lingua franca, the needs of native British English...

The clich茅 goes that the best translation work is invisible: when translation鈥檚 done well, the reader feels l...

We all know that web pages aren鈥檛 written for search engines 鈥� they鈥檙e meant for people. Findability is no...

Although it feels like the term 鈥渢ranscreation鈥� only made a fairly recent appearance in the vocabulary of th...

So, you鈥檝e got great marketing copy in one language and a burning desire to reach out to customers around the ...

English is currently the world鈥檚 most commonly taught foreign language, and it is so widely spoken that it is ...

You have worked long and hard to build a solid reputation. You are not worried about what people say when you le...